Tmac Transition Website
Main Messages/ Ideas Behind Campaign:
· To persuade Year 6’s to come to Turton and promote the school to them.
· To persuade them to attend the Turton open day.
· To make them aware of information regarding the school, such as anti bullying policy.
Target Audience:
· Year 6’s looking for a High School to go to.
· Parents of Year 6’s.
Campaign Strategy/ Methods:
· Tmac Transition Website.
Success Of Campaign:
· Lots of new students go to Turton each year from other primary schools.
· Turton can afford to pick and choose who they select to be in the new year 6 out of a wide range of Year 6’s.
Main Webpage:
· Video instantly plays showing a variety of different subjects including the active and appealing such as PE, Dance and Science Experiments, plus other subjects such as maths. Extra curricular after school clubs such as media club, school bands etc, as well as the SSC (Student Support Centre) also shown.· Photos of Mr Porteous (head), and Miss Parry (transition coordinator/ Year 7 pastoral leader).
· Easy to read information in welcoming messages by both Mr Porteous and Miss Parry, plus links to both their email addresses.
· Variety of links at the bottom regarding school awards and sport.
· Clear link to enter main menu, which opens to a second page consisting of two more menus, one for parents and one for children.
Parent’s Section:
· School timetable under First Day Arrangements, photograph.
· Examples of both boy and girl uniforms with policies on coats and tops, hairstyles and other rules, with required equipment both overall and for specific subjects under Uniform and Equipment.
· Other sections include Contact Information, Open Day Information, Home School Agreement (Policies for the school, parents and pupils to keep to), Anti Bullying Policy, and Equal Opportunities.
Children’s Section:
· Lots of videos for certain subjects, such as a general welcome to Year 7, homework, SSC, Lunchtime Meals etc.
· Most areas show minimalist information, which is easy to read. Some areas expand into more detail such as Prefects and Mentors.
· Photos are included.
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