Original Campaign Unit Animation Ideas

Below are some scans of idea work I did myself for the content of my animation. We each produced an A2 sheet, and as I could not fit all of mine in the scanner, I have displayed it in four segments.

Questionnaires

Below are a few samples from Campaign Unit Questionnaires that I asked people to fill in.

LO1: Canon Slade Website

Canon Slade Website:

Main Webpage:

Six clear subsections:

·        Prospectus

·        Students

·        Parents

·        Staff

·        Old Sladians

·        Community

Facts and figures eg on Exam Statistics.

Easy to read information, quite detailed on Key Stage 3, Key Stage 4 of each subject.

Some pictures in places.

Links to extra material, such as photos, inspection reports, VLE and SAM Learning links etc.

Newcomer’s guide rather plain, and relies entirely on information rather than photos etc, but gives a warm welcome from both the Year 7 School Council’s Representative, and messages from the Head Boy and Head Girl.

Useful information and Notices.

Main Page- awards the school has won listed at the bottom as icons.

Main Message Behind Campaign:

Inform people about Canon Slade School

Act as a base for both Teachers and Pupils

To provide links to similar Canon Slade related websites such as their VLE page.

Get newcomers such as Year 7 pupils and teachers to visit website to know more and hopefully go to Canon Slade

Target Audience:

Current students/ teachers at Canon Slade

New pupils moving up from Year 6 to Year 7, and their parents.

Campaign Strategy:

Official Website

VLE

Patrick Johnson 11S1

Evaluation Of Campaign

Campaign Unit Evaluation:

Once we had finished our animation and put it on the T:mac Transition Website, I asked a wide selection of people from all different age groups to watch the animation, and fill in a questionnaire based on their responses. I handed out five questionnaires to Year 6’s/ Year 7’s, five questionnaires to Teachers and asked 5 of my friends parents to fill in questionnaires.

Statistics:

Models:

Everyone I asked rated the models between the middle of the dots and the Superbly Made end with one person placing a cross on superbly made.

A few expanding comments included:

“I liked the elephant the best, and the colours were good”

“Well crated, solid 3d animals”

“Lovable and friendly”

Camera Angles:

All between the last two quarters of the dotted line towards very inventive. Two people put very inventive.

“Good, but a bit jerky”

“Varied use of different camera angles and shots, including the zoom feature.”

“Inventive and entertaining, but perhaps moved too often, and felt at times unnecessary”

Direction:

All between the last half of the dotted line, with two people placing a cross on superb direction.

“The animals were all in one place which was good.”

“I liked it how the animals didn’t just stay in one position, they moved in inventive ways and certain parts of them, such as the elephants at, really jumped out at you.”

“I lied how the cat and the dog grouped together at the end. This suggested feelings of care and friendship.”

Humour:

Three people put hilarious, seven people put amusing, and five people put neither.

“Pretty funny, I liked the characters.”

“I liked how the elephant’s hat kept rolling around and the Dog character- how he said “lets get a warm drink in our bellies”

“Amusing in a light hearted, jolly sort of way.”

Vocals/ Narration:

Everyone put in the last third of the dotted line for Vocals/ Narration with 3 people placing crosses on Effective Vocals.

“All the animals sounded very lively”

“Sounded very enthusiastic and lively. I liked how there was a mix of male and female, adult and child vocals.”

“Vocals were clear and easy to understand.”

Patrick Johnson 11S1

LO3- The Purpose Of Conducting Our Campaign

The Purpose Of Conducting Our Campaign:

We are conducting a campaign to put onto the T:mac transition website in order to help promote and advertise the school to Year 6 pupils, who, along with their parents, are wondering which High School to attend.

We had a class discussion and thought about different aspects of High School that newcomers may be worried or concerned about. We then selected a number of these, including:

Homework

Tying Your Tie

Making Friends

New Subjects

Student Support Centre

School Meals

After School Clubs

Mentors and Prefects

We also decided to base the characters in our animations on animals, as these seemed approachable and friendly, with influences including Creative Comforts and The Leonard Cheshire Disability Campaign, who also use creature comfort style animations to represent various characters with disabilities.

We were then split up into chosen groups of different amounts of people. Ours was a three, and together we had to create a short 15 second animation based on the SSC (Student Support Centre).

Once all the animations were finished, they were uploaded onto different sections of the T:mac Transition website under the relevant topical student subsections at:

http://www.tmac.uk.com/transition/mainmenu.html

We hope that children and parents alike will look at the animations and this will encourage them to value Turton as a great, safe and friendly place to be. They also serve to reinforce the relevant text and liven up the student sections.


Patrick Johnson 11S1 

LO1- T:mac Transition Website

Tmac Transition Website

Main Messages/ Ideas Behind Campaign:

·        To persuade Year 6’s to come to Turton and promote the school to them.

·        To persuade them to attend the Turton open day.

·        To make them aware of information regarding the school, such as anti bullying policy.

Target Audience:

·        Year 6’s looking for a High School to go to.

·        Parents of Year 6’s.

Campaign Strategy/ Methods:

·        Tmac Transition Website.

Success Of Campaign:

·        Lots of new students go to Turton each year from other primary schools.

·        Turton can afford to pick and choose who they select to be in the new year 6 out of a wide range of Year 6’s.

Main Webpage:

·        Video instantly plays showing a variety of different subjects including the active and appealing such as PE, Dance and Science Experiments, plus other subjects such as maths. Extra curricular after school clubs such as media club, school bands etc, as well as the SSC (Student Support Centre) also shown.

·        Photos of Mr Porteous (head), and Miss Parry (transition coordinator/ Year 7 pastoral leader).

·        Easy to read information in welcoming messages by both Mr Porteous and Miss Parry, plus links to both their email addresses.

·        Variety of links at the bottom regarding school awards and sport.

·        Clear link to enter main menu, which opens to a second page consisting of two more menus, one for parents and one for children.

Parent’s Section:

·        School timetable under First Day Arrangements, photograph.

·        Examples of both boy and girl uniforms with policies on coats and tops, hairstyles and other rules, with required equipment both overall and for specific subjects under Uniform and Equipment.

·        Other sections include Contact Information, Open Day Information, Home School Agreement (Policies for the school, parents and pupils to keep to), Anti Bullying Policy, and Equal Opportunities.

Children’s Section:

·        Lots of videos for certain subjects, such as a general welcome to Year 7, homework, SSC, Lunchtime Meals etc.

·        Most areas show minimalist information, which is easy to read. Some areas expand into more detail such as Prefects and Mentors.

·        Photos are included.

Patrick Johnson 11S1

LO1- Alcohol Effects Campaign

Alcohol Effects Campaign

Main Messages/ Ideas Behind Campaign:

·        Make people aware of the unseen effects of drinking regularly at a high or increasing risk level.

·        Reduce drinking to a lower risk level.

·        Uncovered harms due to high risk drinking levels such as cancer of the mouth, high blood pressure, breast cancer and strokes.

·        February 2010

Target Audience:

·        Higher/ increasing risk drinkers.

·        25-55 year olds (above the line), 35-55 year olds.

·        Older people do not listen as much to official messages. However listen to GPs, and programmes on Life Channel about it on surgery TVs/ accompanying leaflets.

·        When talking about alcohol, uses pints or glasses rather than units, to hep audience identify better.

Campaign Strategy/ Methods:

·        Talking about it with range of credible independent voices- most likely to have greatest impact.

·        TV/ print advertising for self identification and process of displacement- supported by magazines/ PR partnerships.

·        Empowerment/ support stages of behaviour change journey through direct marketing (8.75 million households). These directed towards health professionals/ encourage people to join CRM programme. Text message support service/ new campaign website.

·        Eight tips for cutting down on drinking, and other practical advice through CRM programme, national press campaign and website.

·        Partnership with PCTs SHAs, and works with NHS.

Success Of Campaign:

·        Evaluations currently being developed.

·        Range of different measures- quantitative, qualitative research.

Patrick Johnson 11S1

LO1- Leonard Cheshire Disability

Leonard Cheshire Disability Campaign

Main Messages/ Ideas Behind The Campaign

·        Campaigns to change attitudes regarding disability.

·        Serves disabled people around the world.

·        Campaigns for civil and human rights of disabled people.

·        Campaign for a society in which every disabled person has the opportunity to fulfil their full potential and enjoy their rights as much as anyone else.

·        Mission- to remove the barriers which hinder the disabled, and to improve their living quality.

Target Audience Of The Campaign

Strategy Of The Campaign/  Methods Used To Reach Target Audience

·        Services in the UK include day services, care homes, resource centres, rehabilitation, personal support, respite care, supported living, domiciliary support, and personal support, training and assistance for those looking for work.

·        They also regard the empowerment of disabled people as very important, and allow them to have their say through the work of the independent organisation- the Service User Network Association (SUNA).

·        Any disabled people supported by the Leonard Cheshire Disability Organisation are members of SUNA, and it is an independent organisation created by them themselves. Representative people with disabilities are elected from the organisation across the UK, and have a national committee of users whose Chair becomes an LCD Trustee.

·        In the UK, LCD operates through a national office with twelve service groups across      England, and individual bases in Scotland, Northern Ireland and Wales.

·        Largest voluntary sector provider of care and support for disabled people.

·        Operates in all parts of the UK.

·        Supported by local/ area support groups who, using LCD services, provide practical assistance to disabled people and fundraise on behalf of the charity.

·        Works through six regional offices in Africa, Asia, the Caribbean and Latin America.

·        Core areas of work include health/ rehabilitation, everyday living support, research/ training in post-disaster/ post-conflict countries, promoting disabled people’s right to be meaningfully educated (inclusive education) and to make disabled people more independent, Livelihood programmes.

·        LCD- over 255 partners globally.

·        Part of a global alliance of non-governmental organisations over 52 countries.

·        They value and listen to individuals/ understand that which matters to them.

·        Claim to have a great amount of experience, knowledge and constituency regarding disabled people which gives them the unique ability to engage in public debate and campaign on issues such as social policies and civil rights issues which have an impact on the disabled.

·        Deliver on promises/ are clear about what can/ can’t be done and generate a feeling of trust and honesty with stakeholders.

·        Invent new, more effective ways of working with the disabled, explore new fields and create imaginative new products.

·        Are ambitious and committed.

Success Of The Campaign In Achieving It’s Aims

·        Overall Award For Excellence In Management- Charity Finance Charity Awards 2003

·        Finalist for “Volunteer Co-ordinator Toolkit” and “Managing Management Performance”- Third Sector Excellence Awards 2005.

·        Top 100 Employers For Nurses (Number 8)- Nursing Times 2005

·        20 Best Companies To Work For (Number 18)- Sunday Times Best Companies 2006

·        For the company’s relationship with Howdens Joinery won “Best Corporate Partnership”. Also won “Best Fundraising Team”- Third Sector Excellence Awards 2007

·        Won Disability category award for Creature Discomforts Campaign- Charity Awards 2008

·        Founded 1948 by RAF pilot Leonard Cheshire (VC)

·        Managed professionally.

·        Work with disabled people. 


By Patrick Johnson 11S1

Sound Recordings

file:///E:/Voice%20Recording.mp3

Above is a link to the original voice recording on mp3 format, for which I created the script. After I recorded it using my own voice, we learnt that, instead of doing both Prefects, Mentors and the SSC, we were only supposed to do the SSC, and so we would have to change the script and voiceover to fit the SSC. My original plans were to do the second voiceover myself, and to pose as the head of the SSC. However this was disapproved by the rest of the group, as my voice proved rather loud and in your face. so we did a few drafts of scripts, and eventually rerecorded using the a final version of the script, as shown below.

Plans

We as a group of three each originally designed rough plasticine models, starting with each doing a elephant, then a cat, before we finally decided to create our own. this original idea was based on my original drawing of an elephant, with a top hat and monocle on a penny farthing, hence the idea of an elephant stood up. The above elephant is one I created myself as a rough guide for what I thought the elephant should look like.

The above photograph is a cat I made using the colours red, black, green and yellow. However, we then decided that the colour red seemed rather satanic, and perhaps not as friendly to children. We then changed this to the colour orange, which was similar, but much more approachable and appealing.

Log

After taking photos of the SSC from different angles, I used some of them to create a new photoshop file, which could be used as a background to our animation. I used the graphics from the film A Scanner Darkly as an influence and used the effect Cutout to create a similar style on the selected images I had merged together.

I did another two background designs, from different camera angles, to use one for each five seconds of film we filmed each. Above is the second design in which I compiled four different photos from different angles, and used the effect ..........., instead.

Above is my third design, using another different set of camera angles and a different effect. However, I could only find three different images which I could connect together effectively to make the background.

Above shows the final design of the SSC, which we as a collective group helped design together. We decided that it would be unneccessarily complicated to switch between three backgrounds, and decided to instead take more pictures, and create one large, full background of the whole of the room instead of three separate segments. Once taken, we edited these together, jumbled them around and spliced different bits of them together, and added our own touches using both pictures off the internet, of a guitar, Homer Simpson etc, and images of a cup and kettle that Ben created himself using Paint.

By Patrick Johnson 11S1

5.3

Campaign Unit Questionnaire

On the scales of one to ten below, please rate this campaign in terms of:

Models:

Badly Made………………………………………………………………………………Superbly Made

Please Expand On This:

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Camera Angles:

Not Inventive…………………………………………………………………………….Very Inventive

Please Expand On This:

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Direction:

Poor Direction…………………………………………………………………………Superb Direction

Please Expand On This:

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Humour:

Hilarious      Amusing          Neither         Not Funny        Very poor

 

Please Expand On this:

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..................

Vocals/ narration:

Dull Vocals……………………………………………………………………………….Effective Vocals

Please Expand On This:

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Thank you for your time,

Patrick Johnson 11S1

5.4

Today we watched Fantastic Mr Fox for the first half of the lesson, and then I set to work researching our chosen existing campaign of Turton High School for the rest of the lesson.

Had a look at both the videos on Creature Discomforts and Turton websites, which both acted as influences for our animation. Did some more research on Turton High School which I will continue at home.

Thought of some ideas based on animations welcoming new Yr 7’s to Turton based on different aspects such as anti bullying, being lost and then relocated, making new friends and the SSC. Created large A3 sheet full of short storyboards and written ideas.

Were given a specific topic to each work on whilst still being in groups of two or three people. I was told to work on Prefects, Ben Sofield Mentors, and Gabriel McPhillips the SSC. Told that the total animation had to be 15 seconds long, with five seconds on each topic. Watched part of animated film A Town Called Panic.

Decided the whole animation should be set against SSC background. Took some cameras down to the SSC, and took photos of various parts of the room from different angles. Downloaded them onto the computer.

I began editing them myself, splicing them together from different photos from slightly different angles, purposely making them slightly jagged and uneven for artistic effect.

Using influences from the film A Scanner Darkly, I began to add a specific Photoshop effect to the pictures, which eventually filled the whole picture.

Began to make use of photos from completely different angles, and decided to make three different photo montages, one for each member of the group. Created the other two, and added different effects and varied each one.

Problem was pointed out that the SSC was very busy and contained people in stark contrast to the animated animals. Had a long discussion, and decided that the SSC needed to be empty before we took photos.

Went down to the SSC and asked everyone to move to one side of the room while we took a few photos. We then left and downloaded the photos onto a computer.

Began editing the photos once again with square type blocks of different images spliced together.

Added extra objects to the picture such as a guitar, monopoly, Homer Simpson on the TV screen, and a cup and kettle made on paint by Ben Sofield.

Decided which animals to create each. Gabe decided on the elephant, Ben the cat, and me the dog. Got four or five research pictures each off google images and printed these off with copies for each of us.

Set about each having a go at creating each animal, to give us practise for when we each make our own characters. Today we had a go at creating an elephant each, which was blue, with a yellow top hat and yellow monocle. I created mine based on a drawing I had done, and created a stood up elephant.

Had a go at each creating a cat using red and black colours. Based this on images from the internet.

Finally decided to properly create our own chosen animals, and I set about creating the cat out of orange and white plasticine, forming a ball for the head, solid shape for the body and cylinder like shape for the legs.

Each finished off our separate animals, and printed off our set in A3 format.

Gabriel created a carpet type texture for the base of our set. We printed that off, got a cardboard box, placed it on it’s side and placed the lid in front of it. We then used bluetac to secure the A3 print to the side, and attached the carpet to the lid.

Used Garageband to record year 7s discussing SSC, Prefects and Mentors. However, this was somehow unfortunately lost at the end of the session.

Mr Bennett, the technician managed to recover part of the recording for us. However, this was unfortunately not a very good segment.

Decided to take a voice recorder down to the SSC and interviewed certain Year 7’s about the SSC. Gave this in at the end of the lesson.

Created script for my Prefect part, represented by the blue elephant, at home, and recorded this in lesson.

Set up tripod and plugged video camera into a apple mac. Set up set, and adjusted camera angle so the set filled the whole screen. Began filming using the iStopMotion computer programme.

Finished prefect part with certain ideas such as emerging from behind a desk and tipping top hat at the end. However, Mrs Kearns and Mr Bigland then insisted that we were only doing the SSC, not Prefects and Mentors as well. This caused all kinds of problems, and we decided to carry on on the basis of replacing the voiceover next time.

Were told that we couldn’t carry on without a voiceover to work from, as we needed to know when to indicate certain parts of speech. However, since none of our characters had mouths, and instead trunks or tongues, we didn’t see how this would affect our animation too much.

We decided to go along with that idea, and persuaded fellow year 11 students Georgia Taylor Green and fellow Diploma student Ben Sofield to do the voiceovers of Catherine the Cat and Dave the Dog, while Miss        did the voiceover for a member of the SSC.

Started filming animation once again with edited voiceover containing music in certain places. Managed to animate up to the end of the elephant part. However, we showed Mrs Kearns, and she said that she found the music was too distracting, and disapproved.

Re-edited the soundtrack once again with the music out, and continued animating the Catherine the Cat segment. Managed to finish the animation, with all three animal’s segments complete.

By Patrick Johnson 11S1

5.2

How We Will Broadcast Campaign:

We will broadcast our animation on the Tmac website, and send out posters and possibly visit primary schools to make them aware of it. We will then ask them to fill in their responses on a questionnaire, and summarise the results from that.

Materials/ Equipment:

Plasticine:

Elephant: Blue, Yellow, White

Cat: Orange, Blue, Yellow, White, Red

Dog: White, Purple, Red

Digital Camera

Video Camera

Voice Recorder

Apple Macs

Garageband

A3 Printer

Cardboard Box

Measure Success:

We will issue questionnaires out to people who have watched our animation from both Year 6 and older audiences, and summarise the data we collect from them, using percentages, pie charts etc.

By Patrick Johnson 11S1