Original Campaign Unit Animation Ideas

Below are some scans of idea work I did myself for the content of my animation. We each produced an A2 sheet, and as I could not fit all of mine in the scanner, I have displayed it in four segments.

Questionnaires

Below are a few samples from Campaign Unit Questionnaires that I asked people to fill in.

LO1: Canon Slade Website

Canon Slade Website:

Main Webpage:

Six clear subsections:

·        Prospectus

·        Students

·        Parents

·        Staff

·        Old Sladians

·        Community

Facts and figures eg on Exam Statistics.

Easy to read information, quite detailed on Key Stage 3, Key Stage 4 of each subject.

Some pictures in places.

Links to extra material, such as photos, inspection reports, VLE and SAM Learning links etc.

Newcomer’s guide rather plain, and relies entirely on information rather than photos etc, but gives a warm welcome from both the Year 7 School Council’s Representative, and messages from the Head Boy and Head Girl.

Useful information and Notices.

Main Page- awards the school has won listed at the bottom as icons.

Main Message Behind Campaign:

Inform people about Canon Slade School

Act as a base for both Teachers and Pupils

To provide links to similar Canon Slade related websites such as their VLE page.

Get newcomers such as Year 7 pupils and teachers to visit website to know more and hopefully go to Canon Slade

Target Audience:

Current students/ teachers at Canon Slade

New pupils moving up from Year 6 to Year 7, and their parents.

Campaign Strategy:

Official Website

VLE

Patrick Johnson 11S1

Evaluation Of Campaign

Campaign Unit Evaluation:

Once we had finished our animation and put it on the T:mac Transition Website, I asked a wide selection of people from all different age groups to watch the animation, and fill in a questionnaire based on their responses. I handed out five questionnaires to Year 6’s/ Year 7’s, five questionnaires to Teachers and asked 5 of my friends parents to fill in questionnaires.

Statistics:

Models:

Everyone I asked rated the models between the middle of the dots and the Superbly Made end with one person placing a cross on superbly made.

A few expanding comments included:

“I liked the elephant the best, and the colours were good”

“Well crated, solid 3d animals”

“Lovable and friendly”

Camera Angles:

All between the last two quarters of the dotted line towards very inventive. Two people put very inventive.

“Good, but a bit jerky”

“Varied use of different camera angles and shots, including the zoom feature.”

“Inventive and entertaining, but perhaps moved too often, and felt at times unnecessary”

Direction:

All between the last half of the dotted line, with two people placing a cross on superb direction.

“The animals were all in one place which was good.”

“I liked it how the animals didn’t just stay in one position, they moved in inventive ways and certain parts of them, such as the elephants at, really jumped out at you.”

“I lied how the cat and the dog grouped together at the end. This suggested feelings of care and friendship.”

Humour:

Three people put hilarious, seven people put amusing, and five people put neither.

“Pretty funny, I liked the characters.”

“I liked how the elephant’s hat kept rolling around and the Dog character- how he said “lets get a warm drink in our bellies”

“Amusing in a light hearted, jolly sort of way.”

Vocals/ Narration:

Everyone put in the last third of the dotted line for Vocals/ Narration with 3 people placing crosses on Effective Vocals.

“All the animals sounded very lively”

“Sounded very enthusiastic and lively. I liked how there was a mix of male and female, adult and child vocals.”

“Vocals were clear and easy to understand.”

Patrick Johnson 11S1

LO3- The Purpose Of Conducting Our Campaign

The Purpose Of Conducting Our Campaign:

We are conducting a campaign to put onto the T:mac transition website in order to help promote and advertise the school to Year 6 pupils, who, along with their parents, are wondering which High School to attend.

We had a class discussion and thought about different aspects of High School that newcomers may be worried or concerned about. We then selected a number of these, including:

Homework

Tying Your Tie

Making Friends

New Subjects

Student Support Centre

School Meals

After School Clubs

Mentors and Prefects

We also decided to base the characters in our animations on animals, as these seemed approachable and friendly, with influences including Creative Comforts and The Leonard Cheshire Disability Campaign, who also use creature comfort style animations to represent various characters with disabilities.

We were then split up into chosen groups of different amounts of people. Ours was a three, and together we had to create a short 15 second animation based on the SSC (Student Support Centre).

Once all the animations were finished, they were uploaded onto different sections of the T:mac Transition website under the relevant topical student subsections at:

http://www.tmac.uk.com/transition/mainmenu.html

We hope that children and parents alike will look at the animations and this will encourage them to value Turton as a great, safe and friendly place to be. They also serve to reinforce the relevant text and liven up the student sections.


Patrick Johnson 11S1 

LO1- T:mac Transition Website

Tmac Transition Website

Main Messages/ Ideas Behind Campaign:

·        To persuade Year 6’s to come to Turton and promote the school to them.

·        To persuade them to attend the Turton open day.

·        To make them aware of information regarding the school, such as anti bullying policy.

Target Audience:

·        Year 6’s looking for a High School to go to.

·        Parents of Year 6’s.

Campaign Strategy/ Methods:

·        Tmac Transition Website.

Success Of Campaign:

·        Lots of new students go to Turton each year from other primary schools.

·        Turton can afford to pick and choose who they select to be in the new year 6 out of a wide range of Year 6’s.

Main Webpage:

·        Video instantly plays showing a variety of different subjects including the active and appealing such as PE, Dance and Science Experiments, plus other subjects such as maths. Extra curricular after school clubs such as media club, school bands etc, as well as the SSC (Student Support Centre) also shown.

·        Photos of Mr Porteous (head), and Miss Parry (transition coordinator/ Year 7 pastoral leader).

·        Easy to read information in welcoming messages by both Mr Porteous and Miss Parry, plus links to both their email addresses.

·        Variety of links at the bottom regarding school awards and sport.

·        Clear link to enter main menu, which opens to a second page consisting of two more menus, one for parents and one for children.

Parent’s Section:

·        School timetable under First Day Arrangements, photograph.

·        Examples of both boy and girl uniforms with policies on coats and tops, hairstyles and other rules, with required equipment both overall and for specific subjects under Uniform and Equipment.

·        Other sections include Contact Information, Open Day Information, Home School Agreement (Policies for the school, parents and pupils to keep to), Anti Bullying Policy, and Equal Opportunities.

Children’s Section:

·        Lots of videos for certain subjects, such as a general welcome to Year 7, homework, SSC, Lunchtime Meals etc.

·        Most areas show minimalist information, which is easy to read. Some areas expand into more detail such as Prefects and Mentors.

·        Photos are included.

Patrick Johnson 11S1

LO1- Alcohol Effects Campaign

Alcohol Effects Campaign

Main Messages/ Ideas Behind Campaign:

·        Make people aware of the unseen effects of drinking regularly at a high or increasing risk level.

·        Reduce drinking to a lower risk level.

·        Uncovered harms due to high risk drinking levels such as cancer of the mouth, high blood pressure, breast cancer and strokes.

·        February 2010

Target Audience:

·        Higher/ increasing risk drinkers.

·        25-55 year olds (above the line), 35-55 year olds.

·        Older people do not listen as much to official messages. However listen to GPs, and programmes on Life Channel about it on surgery TVs/ accompanying leaflets.

·        When talking about alcohol, uses pints or glasses rather than units, to hep audience identify better.

Campaign Strategy/ Methods:

·        Talking about it with range of credible independent voices- most likely to have greatest impact.

·        TV/ print advertising for self identification and process of displacement- supported by magazines/ PR partnerships.

·        Empowerment/ support stages of behaviour change journey through direct marketing (8.75 million households). These directed towards health professionals/ encourage people to join CRM programme. Text message support service/ new campaign website.

·        Eight tips for cutting down on drinking, and other practical advice through CRM programme, national press campaign and website.

·        Partnership with PCTs SHAs, and works with NHS.

Success Of Campaign:

·        Evaluations currently being developed.

·        Range of different measures- quantitative, qualitative research.

Patrick Johnson 11S1