LO1- Leonard Cheshire Disability

Leonard Cheshire Disability Campaign

Main Messages/ Ideas Behind The Campaign

·        Campaigns to change attitudes regarding disability.

·        Serves disabled people around the world.

·        Campaigns for civil and human rights of disabled people.

·        Campaign for a society in which every disabled person has the opportunity to fulfil their full potential and enjoy their rights as much as anyone else.

·        Mission- to remove the barriers which hinder the disabled, and to improve their living quality.

Target Audience Of The Campaign

Strategy Of The Campaign/  Methods Used To Reach Target Audience

·        Services in the UK include day services, care homes, resource centres, rehabilitation, personal support, respite care, supported living, domiciliary support, and personal support, training and assistance for those looking for work.

·        They also regard the empowerment of disabled people as very important, and allow them to have their say through the work of the independent organisation- the Service User Network Association (SUNA).

·        Any disabled people supported by the Leonard Cheshire Disability Organisation are members of SUNA, and it is an independent organisation created by them themselves. Representative people with disabilities are elected from the organisation across the UK, and have a national committee of users whose Chair becomes an LCD Trustee.

·        In the UK, LCD operates through a national office with twelve service groups across      England, and individual bases in Scotland, Northern Ireland and Wales.

·        Largest voluntary sector provider of care and support for disabled people.

·        Operates in all parts of the UK.

·        Supported by local/ area support groups who, using LCD services, provide practical assistance to disabled people and fundraise on behalf of the charity.

·        Works through six regional offices in Africa, Asia, the Caribbean and Latin America.

·        Core areas of work include health/ rehabilitation, everyday living support, research/ training in post-disaster/ post-conflict countries, promoting disabled people’s right to be meaningfully educated (inclusive education) and to make disabled people more independent, Livelihood programmes.

·        LCD- over 255 partners globally.

·        Part of a global alliance of non-governmental organisations over 52 countries.

·        They value and listen to individuals/ understand that which matters to them.

·        Claim to have a great amount of experience, knowledge and constituency regarding disabled people which gives them the unique ability to engage in public debate and campaign on issues such as social policies and civil rights issues which have an impact on the disabled.

·        Deliver on promises/ are clear about what can/ can’t be done and generate a feeling of trust and honesty with stakeholders.

·        Invent new, more effective ways of working with the disabled, explore new fields and create imaginative new products.

·        Are ambitious and committed.

Success Of The Campaign In Achieving It’s Aims

·        Overall Award For Excellence In Management- Charity Finance Charity Awards 2003

·        Finalist for “Volunteer Co-ordinator Toolkit” and “Managing Management Performance”- Third Sector Excellence Awards 2005.

·        Top 100 Employers For Nurses (Number 8)- Nursing Times 2005

·        20 Best Companies To Work For (Number 18)- Sunday Times Best Companies 2006

·        For the company’s relationship with Howdens Joinery won “Best Corporate Partnership”. Also won “Best Fundraising Team”- Third Sector Excellence Awards 2007

·        Won Disability category award for Creature Discomforts Campaign- Charity Awards 2008

·        Founded 1948 by RAF pilot Leonard Cheshire (VC)

·        Managed professionally.

·        Work with disabled people. 


By Patrick Johnson 11S1